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Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

2 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

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Amisha Gulati

Experiential marketing cuts through ad fatigue to ...

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

Kotak Mahindra Bank seeks digital creative agency
Media
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Campaign India Team

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

From doorbells to stock bells: Swiggy’s decade rings on
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From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths
Advertising
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Vinita Bhatia

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.